I am an e-commerce and digital marketing manager on brand and aquisition. For almost 20 years, I have been working on e-commerce, online sales and digital marketing. During that time I have worked with e-commerce and online sales; online and digital marketing; strategy and branding; campaigns and management. It has mainly been in lifestyle, travel, subscription service, retail and chains. I have been involved in many projects. From the small improvement to the big business critical web project. I have been in charge of departments, campaigns, organized day-to-day operations and website improvement, where we improve the conversion step-by-step while we are making plans for the future.
The Customer Experience of the Future
Fitness World is mentioned as one of the companies that provides the best customer experience in the KPMG Report Shaping The Future of Customer Experience. The report says: "The organization utilizes their app and online channels very well to offer their customers more choice and flexibility in their interaction with the fitness club. And their app, which includes a number of more personalized offers like tailor-made training programs, integrates into their physical locations deliver added value to customers."
During my career, I have worked intensely with the areas mentioned below
I have made numorous digital solution within web, app, service designs. All which has either focused on customer journet and service deisgn
The web shop is, naturally, vital to any company with a web shop. I have experience with web shop selling products and subscriptions.
A campaign is booster for both the company's revenue and membership base. This is often a combination of SoMe, display, influencer, adwords and more.
Allan is one of the most professional people I've met, he's incredibly dedicated to his work and has a great understanding of usability and online media in general, but with a particular focus on driving traffic and increasing revenue. It has been an incredibly experiencefor me to work with him.
Head of Design
Allan knows what's going on and he understands the synergies surrounding the online sales channel. He dares come up with the great idea and execute it in the most sensible manner, with subsequent quantitative analyzes, which undoubtedly helps explain his deep understanding of the online media. Allan is a great colleague, and I have also seen his skills as a leader with great pleasure. He is a very sympathetic person, and creates a good mood in even hard-pressed teams.
Head of IT Develoment
Allan Helleskov Kleiner, as colleague, has extraordinary qualities and great spirits that you enjoy and which makes the cooperation a pleasure. Allan always has the idea and strategy in place before the tasks are completed and besides being very dedicated, responsible, flexible, he is always ready to provide extra effort and improve the process even in pressured situations. Allan contributes to the department with care and interest in its colleagues and makes every day fun and comfortable with his great mood and attitude.