About me

I am an e-commerce and digital marketing leader with vast experience on aquisition and online. For almost 20 years, I have been working on e-commerce, online sales and digital marketing. It has mainly been in lifestyle, travel, telco, subscription services, retail and chains. I have been involved in many projects. From the small improvement to the big business critical web project. I have been in charge of departments, campaigns, organized day-to-day operations and website improvement, where we optimize the conversion step-by-step while we are making plans for the future.
Digital Transformation

Winner Danish Digital Award

Category: Best Customer Experience. "Fitness World has developed a great solution that in an elegant way bridges the physical and digital customer experience. The solution integrates insight into the target group's training motivation and creates increased commitment and loyalty, which is clearly seen in the "powerful" results."


During my career, I have worked intensely with the areas mentioned below
Every company must make the best digital solution within web, app and service designs available to their customers. If it doesn't, somebody else will.
The continuing improvement and development of the webshop is central to making a profit. That includes both product and subscription sales.
A campaign is a important for the company's revenue and membership base. This is often a combination of SoMe, display, influencer, adwords and more.


Huge Number of Campaigns
Many Years of Experience
Several Years of Leadership


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