I am an international e-commerce and marketing leader with vast experience on aquisition, marketing, campaigns and digital transformation. For almost 25 years, I have been working with e-commerce, online sales and marketing. It has mainly been in lifestyle, travel, telco, subscription services, retail, pharma/health and chains. I have been involved in many commercial transformation projects. From the small daily optimisation and improvement to the big business critical web/shop/app project. I have been in charge of BU, departments, campaigns, organised operations where we balancing immediate growth with long-term development.
E-commerce
Marketing
Commercial
Winner Danish Digital Award
Category: Best Customer Experience. "Fitness World has developed a great solution that in an elegant way bridges the physical and digital customer experience. The solution integrates insight into the target group's training motivation and creates increased commitment and loyalty, which is clearly seen in the "powerful" results."
E-commerce Award 2020 (E-handelsprisen 2020)
Winner of "Best E-commerce App"
Fitness World impressed the jury with a through app which puts the user in focus. The app also raises the value of being a member by including training programs, results, trophies, a buddy network and several other great features. They have managed to get many downloads and active users and can also make money and ensure that the users come again and again. Strongly done by Fitness World!
