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Let's face it: The visitor can get the same holiday, shirt or sport shoe in almost any webshop. Why should the visitor shop in your webshop? Two ways to win the game could be to focus on added digital services and involve your visitors. It doesn´t matter if you are selling Fast Moving Consumer Goods (FMCG), consumer durables or even milk.
It's the digital service you add to your product which makes a difference. You have to offer something extra which makes the product more interesting.
You have to involve your visitors. Because they want to be involved. They want upload photos, submit ratings and to be consulted, it´s called Social Commerce. If you can involve your visitors, you can also turn them into customers. You can do it on the website, Facebook, Twitter or where your target audience is.
Below are a number of projects I have been involved in and solutions I have made for e-commerce and branding websites.

The number of examples have increased over time but if you wish to jump to a certain section you can use these short cuts:
Go to Telmore
Go to Sterling Airlines
Go to Ramboll
Go to ug.dk
Go to Flex Media
Go to Khoby Komms
Go to blogs
Go to Høje Taastrup Erhvervsråd (Høje Taastrup Chamber of Commerce)
Go to Flykatastrofer og -ulykker (Plane disasters and accidents)
Go to Copenhagen Technical Academy and Copenhagen Polytechnic

Telmore

Telmore is Denmark's largest online telecommunications firm with more than 700,000 customers. We have Denmark's busiest webshop with 20 per cent of all Dankort (Danish debit card and national credit card) transactions and the largest selection of mobile phones. At Telmore we aim at making it cheap and easy to be a mobile and mobile broadband customer and to buy a phone. Our catch phrase is Customer First - which can be challenging but rewarding in a highly competitive market.
Get to know more about Telmore's website>>

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Sterling Airlines

At Sterling Airlines we had more than 4 million passengers every year. In other words, 72 per cent of the Danish population flew with us every year. Almost all of them bought their ticket on the website which generated a huge turnover. A large part of this success was due to e-mail marketing to about 2 million subscribers and a great focus on web tracking and site optimization. The website was Denmark's most popular travel site and the 35th most popular website overall and a popular e-commerce site with 100,000 daily visitors.
Get to know more about Sterling's website>>

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Ramboll

At Ramboll the CMS system and design needed a brush up. We chose to change the platform and to make a new corporate website for the whole Ramboll Group.
Visit Ramboll Group's website >>

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ug.dk

Schultz Information won the tender to make a national online education and job guide for the Danish Ministry of Education. A large part of www.ug.dk was developed and implemented in just 6 month. Pupils, parents and students counselors had just to look one place. Ug.dk initiated the digitalisation of the whole education sector.
Visit ug.dk (Danish) >>

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Flex Media

Flex Media needed a newsletter to inspire present and potential customers. The newsletter is based on customer cases and shows the value Flex Media's solution has given the customer.
See cases at Flex Media (Danish) >>

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Khoby Komms

The recently established communications firm Khoby Komms focuses on strategic management communication. The firm needed a website to strengthen its online presence and to attract customers.
Visit Khoby Komms (Danish) >>

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Flykatastrofer og -ulykker (Plane disasters and accidents)

Flykatastrofer og -ulykker (plane disasters and accidents) is made to give a complete overview over plane disasters with Danish air freight carriers and plane crashes in Denmark.
Visit Flykatastrofer og -ulykker (Danish) >>

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Blogs

Blogs are essential if you are serious about social media. A blog can help you going into dialogue about academic subjects, as in my Online Sales Blog, which is about e-commerce and the Internet in general. The blog can also focus on a particular topic, which Telmore's Blog om TELMORE (Blog on TELMORE) does.
Visit Online Sales Blog >>
Visit Blog om TELMORE (Danish) >>

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Høje Taastrup Erhvervsråd (Høje Taastrup Chamber of Commerce)

I have given several presentations about SEO (search engine opimization). I primarily help with and talk about the organic SEO. Because this can be done in-house and is free. One of the places I have given a presentation about SEO is at Høje Taastrup Erhversråd (Høje Taastrup Chamber of Commerce).
Visit Høje Taastrup Erhvervsråd (Danish) >>

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Copenhagen Technical Academy and Copenhagen Polytechnic

Copenhagen Technical Academy and Copenhagen Polytechnic wanted a number of portraits in order to show potential students how it is to be a student at the school. The idea is that young people should be able relate to the students interviewed.
Visit Copenhagen Technical Academy and Copenhagen Polytechnic (Danish) >>

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