Telmore was Denmark’s first and largest (MVNO) online telecommunications company with more than 700,000 customers. The webshop was Denmark’s busiest and the website was Denmark’s largest e-commerce site. Telmore was a low budget telco company with a mission to make it simple to be mobile customer and to buy a phone. The website was essential to us because it was the only sales channel in the beginning. Later we also added telemarketing.