Sterling Airlines had an incredibly successful website. In the FDIM’s (Association of Danish Internet Media) survey called “Danish use of the Internet (2008)” Sterling Airlines’ website was named the 35th largest site and one of most popular e-commerce sites. The website was almost three times more popular than the closest competitor. The site had about 100,000 visitors a day. It generated a revenue of more than 4 billion Danish Kroner per year. At times we managed to raise the conversion rate by 300 per cent. Here are some of the initiatives that helped to make the site so successful.