I am an e-commerce and digital marketing leader with vast experience on aquisition and online. For almost 20 years, I have been working on e-commerce, online sales and digital marketing. It has mainly been in lifestyle, travel, telco, subscription services, retail and chains. I have been involved in many projects. From the small improvement to the big business critical web project. I have been in charge of departments, campaigns, organized day-to-day operations and website improvement, where we optimize the conversion step-by-step while we are making plans for the future.
Winner Danish Digital Award
Category: Best Customer Experience. "Fitness World has developed a great solution that in an elegant way bridges the physical and digital customer experience. The solution integrates insight into the target group's training motivation and creates increased commitment and loyalty, which is clearly seen in the "powerful" results."
During my career, I have worked intensely with the areas mentioned below
Every company must make the best digital solution within web, app and service designs available to their customers. If it doesn't, somebody else will.
The continuing improvement and development of the webshop is central to making a profit. That includes both product and subscription sales.
A campaign is a important for the company's revenue and membership base. This is often a combination of SoMe, display, influencer, adwords and more.
Allan is one of the most professional people I've met, he's incredibly dedicated to his work and has a great understanding of usability and online media in general, but with a particular focus on driving traffic and increasing revenue. It has been an incredibly experiencefor me to work with him.
Head of Design
Allan knows what's going on and he understands the synergies surrounding the online sales channel. He dares come up with the great idea and execute it in the most sensible manner, with subsequent quantitative analyzes, which undoubtedly helps explain his deep understanding of the online media. Allan is a great colleague, and I have also seen his skills as a leader with great pleasure. He is a very sympathetic person, and creates a good mood in even hard-pressed teams.
Head of IT Develoment
Allan Helleskov Kleiner, as colleague, has extraordinary qualities and great spirits that you enjoy and which makes the cooperation a pleasure. Allan always has the idea and strategy in place before the tasks are completed and besides being very dedicated, responsible, flexible, he is always ready to provide extra effort and improve the process even in pressured situations. Allan contributes to the department with care and interest in its colleagues and makes every day fun and comfortable with his great mood and attitude.