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Telmore

Telmore is Denmark's largest online telecommunications company with more than 700,000 customers. The webshop is Denmark's busiest and the website is Denmark's largest e-commerce site. Telmore is a low budget telco company with a mission to make it simple to be mobile customer and to buy a phone. The website is essential because it is our only sales channel.

Webshop

Telmore has Denmark's busiest webshop* and has the largest selection of mobile phones. People are crazy about mobile phones. Just see how many websites are about mobile phones. Our challenge is, of course, to sell as many phones as possible. And we are quite successful despite the fierce competition.
* FDIH (The Danish Distance Selling and E-business Association)

Front page

The front page is the most visited area on Telmore's website. At one point it was obvious that we needed a new. It was lopsided and rather static. The front page is our shop window and it must attract customers but it didn't. There was too much text and focus on information. We made a new which was more focused on sales.

Web analysis og tracking

You can optimize and improve your site, but what good is it if you do not know what users are doing on your web site? What are they doing on the website? Which pages do they see? How long are they on the page? What is the most popular phone? Which pages generate most revenue? etc., etc. If you know it, you can travel far. If you don't know it; you can't improve it. We have a strong focus on tracking and site analysis, we use Adobe Omniture SiteCatalyst.

Site Optimization

On an e-commerce site that generates all the company's revenue, it is important to constantly follow the market. Therefore, Telmore is always developing and implementing software solutions, functionalities and design improvements. The customers demand it.

Social commerce

At Telmore we have great success with involving our visitors. They can rate phones in the shop and comment on every single mobile phone. After just a few months we had 2,000 reviews, now there are over 7,500. In addition to the webshop, users are also involved elsewhere on the website and on our Facebook and Twitter pages.