Communication
Communication is a learned skill. It is an important tool in relation to a company's or organisation's stakeholders. Communication is often divided into internal and external communication but it is much more. Below I have divided communication into a number of subcatagories. |
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Go directly to the section of your interest by using these short cuts:
Go to Ads
Go to Branding Magazine
Go to Intranet
Go to Internal company magazine
Go to Newsletter
Go to Folders
Go to Press relation
Ads
At Ramboll we had an ad concept including a profile ads which were to strengthen the brand. We also made
a number of smaller ads.
See ads (external link)
Branding magazine
If the company has a brand which it would like to develope and draw attention to then a magazine is a
possibility. Branding magazines are slowly gaining ground and is more than just an ad for the company.
A branding magazine is often discussing topics which are not normally mention in connection with tha company.
See articles (external link)
Intranet
An Intranet is great at giving messages to the employees and is a great place for the employees to find manuals and other information. However, branding wise other tools work better.
Internal company magazine
It takes time to read a magazine. This is also the case with an internal company magazine, hence,
the magazine is a great tool for internal branding.
See articles (external link)
Newsletters
The Danish Consumer Agency developed a printed newsletter primarily to the media. The agency was quite often
mention in the news due to the success of the newletter.
See articles (external link)
Folders
It can be hard to understand new feature on the Internet. A Quickguide can be a helpful solution.
This could be a guide to student advisors and teachers when working with the community at www.ug.dk.
See folder (external link)
Press relation
The media is an important part both in good and bad times. One thing is certain it is not a good idea to hide yourself - a least not on a long term basis. It takes a lot of hard work to creative a powerful brand - but only a moment to ruin it